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Feb 7, 2021
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Leverage Salesforce to grow your financial services business with greater velocity and insight

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Leverage Salesforce to grow your financial services business with greater velocity and insight

Enormous innovations have been made in the banking sector because of regulations of open banking. Fintech firms have created a multitude of services that go beyond simple banking, savings, and lending. We have now witnessed that digitization has become a fundamental necessity to make business faster, safer, and more relevant.

This new technology means that customers are not satisfied with simple banking and insurance and expect much more than this. Although customers are increasingly willing to share personal data for digital services, this does not mean that the sector cannot continue to deliver a great user experience.


Technological advances have provided companies with tools that make managing customers easier. In February 2015, Salesforce began developing and releasing CRM software for the BFSI (banking, financial services, and insurance) community. This is the most diverse tool in use, by far.


Why is CRM important to banking firms?  Customers expect financial services to be up-to-date and attractive like other high-tech industries. Today, there is a need for innovation in the financial sector because tech companies have already disrupted the market.


Besides financial service features like AI-powered business intelligence and need-based functionality, there are tailored data models and a suite of security and compliance tools tailor-made to provide proactive insights, fact-based reports, analytical planning tools, and relevant client management.

It is the consumer who enjoys the benefits the most. Digitization means that there will be more sources of income for merchants. As data flows become more consistent, data quality improves. An integrated customer relationship management software allows both sales and customer support to receive updates because they are occurring simultaneously.

Empowerment of end-users with digital technologies: Listen to your customers and provide what they need.


Customers have fewer expectations of service delivery because of customer-led business. They are looking for services with a "human interface" as well as mobility capabilities.

According to research from Accenture, 31% of consumers would be willing to bank online through Google, Apple, Facebook, and Amazon, despite these organizations having little experience with offering financial services. 38% of 'Gen Z' consumers care about green issues. In this way, responsive and tailored digital services have become an essential feature of our society.


According to recent demographic trends data, 65 percent of millennials and 45 percent of Gen X (the generation born between the 1960s and the1980s). They would like to have the ability to make changes to their savings and investments on their mobile devices. They will lose their clients because of their inability to be digital.


50% of consumers in the world want more than traditional financial services. In this manner, a property insurance company, home mortgage providers, or lending companies will benefit from a developing ecosystem. This project could be sponsored by many institutions, partners, or individuals.

Some of the best companies are combining finance and a different concept, like health and fitness. This could mean wellness memberships, wearables, and rewards for people with "healthy behavior," collected through the use of data analytics and special CRM tools.


Consumers also prefer services that are based on individualization. They want access to affordable financial products and advice based on individual circumstances. According to research by Accenture, 64 percent of consumers want insurance premiums based on their driving habits. For example, a safe driving record. They are willing to sacrifice their personal information for these special offers if required. This data shows that over 80% of the consumers are eager to share personal information with the providers of customized offers.

Personalization meaning the financial services provider needs extensive access to the client's data. By using data analytics and significant data capabilities, business leaders will make sound decisions faster. A complete customer's financial information is required in an open banking system. These data should be made more readily available to consumers through a digital application. Connecting the disparate from all over the world can be achieved with Custom Salesforce integration.

Custom Salesforce integrations can provide a summarized and visible data about the essential things for the provider. With so much data, custom integrations can manage the information stream, prioritize metrics and maintain intuitive interactions with consumers.


To build a comprehensive customer database, banks will need to invest in technology to understand customer needs better. This system is reliable as it provides speedy service.

The other important aspect of open banking is security regarding data. Salesforce is a secure customer relationship management software platform approved by the US Department of Defense. Data security goes beyond the ability to report vulnerabilities. Companies need to tailor data management solutions to their markets for data sharing. Companies can use Salesforce for potential compliance with industry regulations.

Automation, Artificial Intelligence, and Big Data. Statistics can make sense when applied in marketing to people who buy your service.


Automation reduces human error, particularly for time-consuming tasks. In short, this frees up time for customers. A powerful customer relations management software also provides workflows that make your interactions with customers intuitive.


Customers are more willing to use automated solutions if it is personalized. However, this kind of CRM tool is truly powerful. Many studies prove that the vast majority of financial services consumers are willing to receive automated counseling help. The research also found that customers expect this service to improve the service's speed and convenience.

There is AI in different processes in the market as well. Let's say the personal banker takes care of sales and customer service. This requires two independent sets of data. Applying computer analytics to the two sources of data will bring the process to a more efficient level. Information obtained from the same sources can be used to monitor the team standings. Trust from investors is crucial to determining financial advisors' skill set and the quality of investment advice. Trust building requires practical cooperation.


It shows why analytics and business insights have become so important. From a single database, all customer services, sales, and marketing data is accessed by the departments. You can work with this information to make your business more efficient. You can also develop custom AI-powered solutions using Salesforce's Einstein Analytics. They want to utilize data to improve service quality across the board.

This is what matters in this case. Analytics makes business operations efficient. BFSI companies have realized that they cannot keep up with the fintech innovations. This tactic has caused competitors to turn into colleagues. You will increase your chances of succeeding if you join your ecosystem to offer a full range of services. Customers are pleased about using a central agency with one point of contact.


This means you must use platforms to be digital, open (via APIs), and employ cloud computing advantages. That's why 68% of the top 50 fintech are using Salesforce.


Both increased competition and winning customer experience mean doubling down on customers. BFSI companies want to be considered as the customers' first financial option. Getting access to customer data by means of APIs and new products depends on whether banks will offer open banking services. Salesforce's various solutions can satisfy multiple requests.

Ideally, there will be a service provided immediately in which a customer can open an app, choose a service and receive a response in real-time. By applying artificial intelligence and real-time access to all customer data to continually improve the customer experience and keep up-to-date with customer transactions, you can implement this type of customer journey.

AI analytics can help many aspects of the marketplace, such as financial transactions for example. Salesforce can be customized to meet each customer's needs. So, Cloud Recruiter could provide a fully GDPR compliant database for your company.

An Ecosystem for Scaling Toward More Efficiency. Business success in the 2020s would be dependent on flexibility.


Salesforce launched the AppExchange Marketplace in 2006, an open marketplace similar to the Android or iOS ecosystems. Thousands of independent software vendors are being supported by Salesforce applications.

Today, Open platforms have never been used in the banking industry, which has always been regulated and unwilling to use third-party services to enhance their capabilities. The technology is growing with financial services companies. You can download and get all the functionalities you need from the iTunes App Store. It increases efficiency by eliminating the need to code every aspect of the solution you're looking for; it's already out there for you to customize.

With developers using Salesforce as a platform for developing and deploying applications for the bank, banks will rely on third parties to create services that can immediately integrate with the customer engagement process. Salesforce has reported that it has received over 8.4 million app installs so far and that 86 percent of Salesforce users are now using its products.

Onfido is a clear example of what a different kind of competitive ecosystem can create. Onfido specializes in identifying individuals in financial services. They developed an app embedded on the Salesforce platform, which provides identity verification capabilities to any firm.

In the same manner, smart companies see this as a new revenue stream. You can create a sales software application that someone else is willing to pay for. For every dollar Bill Gates made, the ecosystem made approximately $3.67. A predicted $5.18 for battery storage costs by 2022.

The choice is not always easy, but it depends on the future consequences.

The efficiency of the Salesforce Sales Cloud platform can be tested and measurable. 2019 Financial Services Customer Success Metrics has discovered 44% faster collaboration, 34% higher sales productivity, and 37% speedier decision-making. The actual income was boosted by 41 percent, and 98 percent of PWC clients surveyed were fully satisfied. Sequoia Financial Group achieved an ROI of 188% for selling their stock in the Salesforce Financial Services Cloud without incurring any expenses. It also reported a 147% return in its first year.


Legacy systems cannot provide full service from digitalization. Startup startups can take advantage of Salesforce to scale and innovate. It can supply services for the digital transformation in a financial firm. Financial institutions can benefit through their technology investments to take advantage of newer computing environments, artificial intelligence, digital twins, and cloud technologies.


Cloud computing, like SaaS, PaaS, and others, are the main factor in providing efficient, fast, and secure financial services. Using advanced cloud computing services allows users to enjoy greater freedom from data management constraints and high costs.


If one is to implement digital transformations in the industry, it will be challenging. Enterprises use Salesforce as a platform to achieve business goals. It is a cloud platform that allows you to do specific integrations that can meet your needs. Several enterprises in the banking, financial, and insurance sectors have expressed that the CRM needs of the software industry will be efficiently completed.

Our highly skilled engineers at Ghostqode can implement salesforce integration, salesforce mobile application development, and other Salesforce development services.