Is contextual marketing for you?

To fully unlock the potential of effective marketing, your marketing needs to be highly contextualized according to your consumers' real needs, desires, and challenges.
Ari Harrison
August 30, 2020

Your marketing campaign's success could build a positive link between your products and customers. However, to fully unlock the potential of effective marketing, your marketing needs to be highly contextualized according to your consumers' real needs, desires, and challenges. Contextual marketing can improve the customer's overall experience and cultivate longer-term business relationships. Want to enhance business growth and customer experience? Here are a few reasons to consider contextualized marketing:

  • Targeted traffic could help classify your customers when making a buying decision — enabling you to position an ad touchpoint before them at optimum times.
  • Personalized marketing improves consumer loyalty by strategically and timely positioning the importance of your product against consumer pain. The goal here is not to flood customers with irrelevant messaging, but to create trust in your messaging by adequately attending to them. For example, parents are likely to purchase new gadgets for their kids during the holidays and school year — this might be a timely opportunity to share device security services.
  • Full-funnel customer interaction allows you the ability to build positive consumer relationships. Proper, ongoing interaction with your customers improves the chances of converting them to paying users and keeping them after converting.
  • Cost-efficiency is rooted in contextual marketing. Focus on marketing platforms that have the most significant effect on growth and profitability. Using the right platform could positively impact consumer ad fatigue and minimize the amount of investment required for an effective campaign. If done right, you can expect to see efficient conversion rates and increased sales figures from tailored, optimized, and timely strategies.